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Eni Gas & Power in UK


History of the Trademark

ENI LogoEni's trademark, the six legged fire breathing dog, has gained the status of a mythological icon; a symbol of energy in Italy and around the world. The official interpretation, given by Eni's press office in the 1950's, explains the six legs of the imaginary animal as the sum of an automobile's four wheels and the driver's two legs. A sort of modern centaur, and almost an assurance that this means of locomotion becomes the fastest possible through the symbiosis between automobile and driver.

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